• Contact Us

    Dr. Gary M. Quinlivan, Dean
    Alex G. McKenna School of Business, Economics and Government
    Phone: 724-537-4597


Home > Majors and Programs > Marketing
  • Student Work and Research in Marketing

    Students will gain practical project experience within each of their marketing courses. Examples of student projects include: conducting market research focus groups and surveys on topics related to student services at the College; developing an innovative advertising campaign; designing a new retail store concept; introducing a product of interest into a global market with perceived market need and demand; creating a personal branding portfolio to “sell” the services of the student to a potential employer.