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    Alex G. McKenna School of Business, Economics and Government
    Phone: 724-537-4597

    gq@stvincent.edu 
     


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  • Thomas_ClineThomas W. Cline, M.B.A., Ph.D.

    Professor of Marketing and Statistics

    thomas.cline@email.stvincent.edu
    724.805.2272
    Aurelius Hall, Room 219

    Expertise: Consumer Psychology and Marketing Psychometrics

    Education

    • Ph.D., University of Cincinnati 
    • M.B.A., University of Virginia 
    • B.S., University of Virginia

    Courses Taught

    • BA 220 Principles of Marketing 
    • BA 330 Advertising and Promotion 
    • BA 350 Statistics I 
    • BA 351 Statistics II 
    • BA 380 Consumer Behavior 
    • BA 397 Marketing Research 
    • BA 425 Strategic Marketing

    A Short Biography

    Thomas W. Cline is professor of marketing and statistics in the Alex G. McKenna School at Saint Vincent College and adjunct professor of marketing at the University of Pittsburgh's Katz Graduate School of Business. He teaches courses in consumer behavior, marketing research, statistical methods, advertising and promotion, and strategic marketing. He is the 2004 International Teaching Excellence Award Winner from the Association of College Business Schools and Programs (ACBSP).

    Dr. Cline has published numerous articles in academic journals, including the Journal of Advertising, Journal of Consumer Psychology, and Journal of Economic Psychology, Psychology & Marketing, and Journal of Marketing Communications. Dr. Cline and his colleagues won the 2003 Young Contributors Award for best paper in the Journal of Consumer Psychology. Dr. Cline is widely cited in the popular press, including USA Today, Psychology Today, CBS News, The LA Times, MSNBC, and The Washington Times.

    Dr. Cline is coauthor of Consumer Behavior, a 2011 South-Western/Cengage Learning textbook. He also coauthored Consumer Behavior: Science & Practice, International Edition, available April 2010.

    Dr. Cline has twenty years experience as a marketing research consultant, specializing in experimental designs and focus groups. He is a frequent contributor to the American Psychological Association, the American Marketing Association, and the Society for Consumer Psychology. Dr. Cline serves as a reviewer for the Journal of Advertising and the American Academy of Advertising.

    Dr. Cline won the PIAA State Golf Championship in 1979 and earned a four-year golf scholarship to UVA. He serves as Saint Vincent’s head coach for the men’s and women’s golf teams, hosted at Arnold Palmer’s Latrobe Country Club.

    Dr. Cline and his wife, Sally, reside in Latrobe with their four children. He and his family are members of the Saint Vincent Parish.