Course Catalog

The Communication Department of Saint Vincent College is situated within an educational community rooted in the tradition of the Catholic faith, the heritage of Benedictine monasticism, and the love of values inherent in the liberal approach to life and learning. We join with our colleagues to make this world a place where human life is respected and cherished. Our mission is to provide a quality undergraduate education for those who seek entrance into graduate school or a career in the field of communication. The courses and internships required for all communication majors provide for the development of intellectual gifts, professional aptitudes, and personal aspirations.

The major offers two concentrations: Media Studies, and Public Relations and Advertising. Communication majors first develop a foundation set of communication theory and skills designed to foster ethical communication in a wide variety of contexts. Majors must demonstrate in writing and in oral form an ability to monitor, assess, and practice effective communication within the self, in a dyad, within a small group, in public situations, and for a mass audience. On the basis of these intra-personal, interpersonal, small group, large group, and multimedia communication skills, the two concentrations then channel and shape the necessary professional aptitudes.

In the Media Studies concentration, students apply effective communication skills to the development of a portfolio that demonstrates the ability to create, record, and edit digital media productions. These student projects will demonstrate the kind of professional aptitude necessary for graduate work or for a position in a production studio.

The Public Relations and Advertising concentration at Saint Vincent College enables the communication major to learn about the rich theoretical history in these fields and apply effective communication and computer skills to develop a portfolio that demonstrates the ability to design, produce, and evaluate a professional publication, a public relations campaign, or an advertising campaign. These student projects will indicate the necessary professional aptitude for entrance level to a masters program or employment with an advertising or public relations agency or department.

Requirements for a Bachelor of Arts Degree in Communication
Major Requirements (42 credits):

Communication Core (27 credits)

Media Studies Concentration (15 credits)

Public Relations and Advertising Concentration (15 credits)

Minor Requirements (18 credits):

Typical Freshman Year Schedule

All students will take one three (3) credit course designated as a Freshman Seminar which will satisfy a Core Curriculum requirement.