Marketing - Saint Vincent College

Curriculum
- Major
- Minor

Marketing Learning Objectives

Students obtaining a Bachelor of Science degree in business administration will possess the necessary prerequisite coursework to satisfy the standards of our accrediting agency (The Association of Collegiate Business Schools and Programs). Students will possess knowledge in the following areas: management, accounting, marketing, economics, statistics, finance, business ethics, legal environment of a business, business policies, quantitative skills, global dimensions of business and information systems.
Business majors will develop applied tools relevant to their discipline to make them more marketable.
Students graduating with a Bachelor of Science in business administration will develop the requisite intellectual curiosity and critical thinking skills allowing them to ethically address complex real-world problems.
Students will improve their written, quantitative, and oral communication skills.

Marketing addresses the fundamental truths about human behavior and applies them in specific business settings. McKenna School students are provided with the necessary background and tools to understand the role of marketing in business and society by leaning heavily on the quantitative and social sciences, particularly economics, psychology, and statistics. These diverse conceptual, theoretical, and empirical underpinnings of marketing give Saint Vincent students a working knowledge of how marketing interrelates with all functional areas of business and influences virtually all organizational plans and decisions.

Alex G. McKenna School of Business, Economics and Government Web Site

Marketing students conduct original survey and observational research, experimental studies, focus groups, advertising campaigns, marketing plans, and compete in business simulations. A marketing education at the McKenna School yields a powerful basis on which to build an MBA or a Ph.D., or a successful career in business.
Unique Benedictine influence takes learning to a higher level. (Visit and see for yourself!)

Accredited by Association of Collegiate Business Schools and Programs and member of the Middle Atlantic Association of Colleges of Business Administration
Small classes and a marketing professor will be your advisor
State-of-the-art Geographic Information Systems Lab
Students conduct marketing research experiments
Students compete in a semester-long business simulation
Students learn how to write marketing plans
Classes in Global Marketing, Advertising and Promotion, Internet Marketing, Strategic Marketing, Consumer Behavior, and more
Provides practical work experience through internships that we help you secure via an outstanding career services office and a strong network of McKenna School alumni
Majors may join the Student Chapter of the American Marketing Association

Outstanding job placements! (e.g, Kohlbrenner Design, Cintas Corporation, ….)
Prepares you for a full life, personally and professionally, by nurturing your spirit as well as your intellect