Marketing addresses the fundamental truths about human behavior and applies them in specific business settings. McKenna School students are provided with the necessary background and tools to understand the role of marketing in business and society by leaning heavily on the quantitative and social sciences, particularly economics, psychology, and statistics. These diverse conceptual, theoretical, and empirical underpinnings of marketing give Saint Vincent students a working knowledge of how marketing interrelates with all functional areas of business and influences virtually all organizational plans and decisions.

Alex G. McKenna School of Business, Economics and Government Web Site

• Marketing students conduct original survey and observational research, experimental studies, focus groups, advertising campaigns, marketing plans, and compete in business simulations.  A marketing education at the McKenna School yields a powerful basis on which to build an MBA or a Ph.D., or a successful career in business.
• Unique Benedictine influence takes learning to a higher level. (Visit and see for yourself!)

• Accredited by Association of Collegiate Business Schools and Programs and member of the Middle Atlantic Association of Colleges of Business Administration
• Small classes and a marketing professor will be your advisor
• State-of-the-art Geographic Information Systems Lab
• Students conduct marketing research experiments
• Students compete in a semester-long business simulation
• Students learn how to write marketing plans
• Classes in Global Marketing, Advertising and Promotion, Internet Marketing, Strategic Marketing, Consumer Behavior, and more
• Provides practical work experience through internships that we help you secure via an outstanding career services office and a strong network of McKenna School alumni
• Majors may join the Student Chapter of the American Marketing Association

• Outstanding job placements! (e.g, Kohlbrenner Design, Cintas Corporation,  ….)
• Prepares you for a full life, personally and professionally, by nurturing your spirit as well as your intellect