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    Dr. Gary M. Quinlivan, Dean
    Alex G. McKenna School of Business, Economics and Government
    Phone: 724-537-4597

    gq@stvincent.edu 
     

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    simon_clayton
    Simon Clayton
    Marketing Major
    Class of 2012

     After graduation, Simon will begin work for PNC Bank in Washington, D.C. 

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Home > Majors and Programs > Marketing
  • Alex G. McKenna School of Business, Economics, and Government 

    The Marketing Program

    Marketing at Saint Vincent College addresses the fundamental truths about human behavior and applies them in specific business settings. Marketing students are provided with the necessary background and tools to understand the role of marketing in business and society by leaning heavily on the quantitative and social sciences, particularly economics, psychology and statistics. These diverse conceptual, theoretical and empirical underpinnings of marketing give McKenna School students a working knowledge of how marketing interrelates with all functional areas of business management and influences virtually all organizational plans and decisions.

    Distinctive features of the McKenna School Marketing Major  

    • The McKenna business seniors score exceptionally well on the ETS undergraduate business field test. In marketing, the McKenna School scored in the top 8.6% in 2016 compared to 563 accredited business schools nationwide. 

       
    • Attributable to our ACBSP accreditation, students receive in depth knowledge in 12 business core competency areas: accounting, management, business ethics, marketing, information systems, business finance, the legal environment of business, statistics, business policies, economics, quantitative skills and global dimensions in business.
       
    • Students may join Women in Business, the Marketing Club and Delta Mu Delta, the national Greek honor society for
      business majors. 

       
    • The McKenna School offers small class size and marketing professors as advisors.
       

    McKenna School marketing majors will:

    • achieve expertise in focus groups, experimental design, observational and survey research, advertising campaigns, global marketing management and sales management observational research;
    • develop applied data analytic tools relevant to the marketing discipline;
    • build effective communication and project management skills;
    • develop the requisite intellectual curiosity and critical thinking skills allowing them to ethically address complex real-world challenges and opportunities.  

    Marketing  

    College Core (48 credits)
    TH 119 First Theology (freshman year) - 3 credits
    Theology (200 Level) - 3 credits
    Theology (300 Level) - 3 credits
    History (100 Level) - 3 credits
    History (200 Level) - 3 credits
    PL 101 1st Philosophy - 3 credits
    Philosophy Elective (PL 215 Ethics suggested) - 3 credits
    Natural Science level 100 with lab - 4 credits
    Natural Science level 200 with lab - 4 credits
    EL 102 Language and Rhetoric (freshman year) - 3 credits
    English Elective (Literature Course) - 3 credits
    English Elective - 3 credits
    Fine Arts (100 level) - 3 credits
    Foreign Language Intermediate Level - 3 credits
    Foreign Language Intermediate Level - 3 credits
    First-Year Seminar (additional hour) - 1 credit

    Business Core(43 credits)
    BA 100* Financial Accounting I (freshman year) - 3 credits
    BA 170 Organizational Behavior (freshman year) - 3 credits
    BA 220 Principles of Marketing (sophomore year) - 3 credits
    BA 265 Management Information Systems (sophomore year) - 3 credits
    BA 305 Business Ethics (junior year preferred) - 3 credits
    BA 320 Corporate Finance I (sophomore year) - 3 credits
    BA 340 Business Law (junior year) - 3 credits
    BA 350 Statistics I (sophomore year) - 3 credits
    BA 351 Statistics II (sophomore year) or
         EC 360 Econometrics (sophomore year) - 3 credits
    BA 495 Business Policy and Strategy (senior year) - 3 credits
    EC 101 Principles of Microeconomics (freshman year) - 3 credits
    EC 102 Principles of Macroeconomics (freshman year) - 3 credits
    PS 100* Principles of American Politics - 3 credits
    MA 109/111* Calculus I (freshman year) - 4 credits
    BA 00P ePortfolio Requirement (semester of graduation - pass/fail)

    * Satisfies core curriculum requirements for social sciences and mathematics.

    Marketing major requirements (24 credits)
    BA 150 Managerial Accounting (freshman year) - 3 credits
    BA 330 Advertising and Promotion - 3 credits
    BA 380 Consumer Behavior - 3 credits
    BA 395 Global Marketing - 3 credits
    BA 397 Marketing Research - 3 credits
    BA 425 Strategic Marketing - 3 credits
    BA --- Marketing Electives: Sports Marketing, Internet Marketing or Essentials of Sales - 6 credits

    Note: The total credits required for the Business Administration Marketing major is 67. After completing this major and the college core, nine credits will remain for electives.

    Marketing Minor

    Required courses: 3 for non-business majors and 4 for business majors
    BA 102 Survey of Accounting (non-business majors only)
         or BA 100 Financial Accounting I (business majors) and BA 150 Managerial Accounting (business majors) - 6 credits
    BA 220 Principles of Marketing - 3 credits
    BA 380 Consumer Behavior - 3 credits

    In addition to the above, any three of the following:
    BA 330 Advertising and Promotion - 3 credits
    BA 333 Sports Marketing - 3 credits
    BA 335 Internet Marketing - 3 credits
    BA 336 Essentials of Selling - 3 credits
    BA 395 Global Marketing - 3 credits
    BA 397 Marketing Research - 3 credits
    BA 425 Strategic Marketing - 3 credits