Quality Education in the Benedictine Tradition
Dr. Gary M. Quinlivan, DeanAlex G. McKenna School of Business, Economics and GovernmentPhone: 724-537-4597
Our students are curious but respectful, hard-working, typically come from modest backgrounds, and they are beautiful.
Alex G. McKenna School of Business, Economics, and Government
Marketing at Saint Vincent College addresses the fundamental truths about human behavior and applies them in specific business settings. Marketing students are provided with the necessary background and tools to understand the role of marketing in business and society by leaning heavily on the quantitative and social sciences, particularly economics, psychology, and statistics. These diverse conceptual, theoretical, and empirical underpinnings of marketing give McKenna School students a working knowledge of how marketing interrelates with all functional areas of business and influences virtually all organizational plans and decisions.
Distinctive features of the McKenna School Marketing Major
McKenna School marketing majors will:
The McKenna School also offers a minor in Marketing.
Business Core (43 credits) BA 100* Financial Accounting I (freshman year) - 3 creditsBA 104* Introduction to Management (freshman year) - 3 creditsBA 220 Principles of Marketing (sophomore year) - 3 creditsBA 265 Management Information Systems (sophomore year) - 3 creditsBA 305 Business Ethics (junior year preferred) - 3 creditsBA 320 Corporate Finance I (sophomore year) - 3 creditsBA 340 Business Law (junior year) - 3 creditsBA 350 Statistics I (sophomore year) - 3 creditsBA 351 Statistics II (sophomore year) or EC 360 Econometrics (sophomore year) - 3 creditsBA 495 Business Policy and Strategy (senior year) - 3 creditsEC 101 Principles of Microeconomics (freshman year) - 3 creditsEC 102 Principles of Macroeconomics (freshman year) - 3 creditsPS 100* Principles of American Politics - 3 creditsMA 109/111* Calculus I (freshman year) - 4 credits
Marketing major requirements (24 credits): BA 150 Managerial Accounting (freshman year) - 3 creditsBA 330 Advertising and Promotion - 3 creditsBA 336 Essentials of Selling (junior year) - 3 creditsBA 380 Consumer Behavior - 3 creditsBA 395 Global Marketing - 3 creditsBA 397 Marketing Research - 3 creditsBA 425 Strategic Marketing (senior year) - 3 creditsBA --- Marketing Elective: Sports Marketing, Internet Marketing, or Retail Management - 3 credits
*Satisfies Core Curriculum requirements for Social Sciences and Mathematics. Total required for the Business Administration Marketing major is 67 credits. After completing this major and the college core, you will have 9 credits for electives.Marketing Minor Required courses: 4 for non-business majors and 5 for business majorsBA 102 Survey of Accounting (non-business majors only) or BA 101 BA 150 Financial Accounting I (3) (business majors) and Managerial Accounting (3) (business majors) - 6 creditsBA 220 Principles of Marketing - 3 creditsBA 330 Advertising and Promotion - 3 creditsBA 380 Consumer Behavior - 3 credits
In addition to the above, any two of the following:BA 331 Retail Management - 3 creditsBA 333 Sports Marketing - 3 creditsBA 335 Internet Marketing - 3 creditsBA 336 Essentials of Selling - 3 creditsBA 395 Global Marketing - 3 creditsBA 397 Marketing Research - 3 creditsBA 425 Strategic Marketing - 3 credits