Marketing Major Requirements (24 credits):
| BA 150 |
Managerial Accounting |
3 |
| BA 275 |
Introduction to Geographical Information Systems |
3 |
| BA 330 |
Advertising and Promotion |
3 |
| BA 380 |
Consumer Behavior |
3 |
| BA 395 |
Global Marketing |
3 |
| BA 397 |
Marketing Research |
3 |
| BA 425 |
Strategic Marketing |
3 |
| BA — |
Business Elective |
3 |
Total required for the Business Administration Marketing major is 67 credits.
After completing this major and the college core, you will have 10 credits for
electives.
Marketing Minor
Required courses (4)
| BA 102 |
Survey of Accounting (non-business majors only) |
3 |
| or |
Principles of Accounting I and II |
|
| BA 220 |
Marketing Management |
3 |
| BA 397 |
Marketing Research |
3 |
| BA 425 |
Strategic Marketing |
3 |
| In addition to the above, any two of the following: |
| BA 330 |
Advertising and Promotion |
3 |
| BA 335 |
Internet Marketing |
3 |
| BA 336 |
Sales Force Management |
3 |
| BA 380 |
Consumer Behavior |
3 |
| BA 395 |
Global Marketing |
3 |
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