SVC Kicks Off New Initiative

by Public Relations | Feb 16, 2017

Feb. 6, 2017

MADCOMM News

Saint Vincent College’s MAD COMM Club (Marketing, Advertising, and Communication) has been providing a place for students to learn more about the field of mass communication and media, as well as providing networking opportunities for students to learn more about the field. Until recently, however, MAD COMM had no outlet for those students who were interested in broadcast journalism – until a group of first-year students decided to change that.

During the previous fall semester, freshman students Catie Schollaert and Jason Walko were given a task by their adviser David Safin, a professor in the communication department at Saint Vincent College. Their mission was to create an informative video for the campus Peace and Justice Festival.

“We went around and got footage of what the festival was all about,” said Schollaert. “After the video went up on social media, we realized that Saint Vincent didn’t really have a news team. Sure, we had a newspaper, but nothing for those who wanted to go into news broadcasting.”

The reception that the video received got the rest of the first-year students thinking: What if we made these news segments a regular occurrence? The students took the idea to senior Ellen DeSimone, student president of MAD COMM.

“One member of our board, Michael DeSantis, enjoys making videos. So he decided to spearhead the project,” said DeSimone. “We were excited that the freshmen wanted to be involved in the club, and we liked their idea for a news segment, so we ran with it!”

After the first MAD COMM meeting of the spring semester, many of the students in the club were already signing up for positions as writers, editors and anchors, and preparing to cover topics like Saint Vincent campus news world news or even any interesting current events. The first episode of MAD COMM news was successfully filmed on Thursday, Feb. 9, and aired on Sunday, Feb. 12. The first anchors for the news program were sophomore Russell Clark and freshman Catie Schollaert.

“It’s exciting to be a part of this brand new experience, being the first anchor on Mad COMM News,” said Clark. “It was a great experience. I think it went really well for our first time.”

Other students who worked on the first episode include Cecilia Surovec, Veronica Arndt, Jason Walko, Colin McLaughlin and Michael DeSantis. MAD COMM News episodes will be available to watch on Saint Vincent College’s MAD COMM Facebook page at facebook.com/SVCMADCOMM.

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Photo (from left to right): Freshman Catie Schollaert, sophomore Russel Clark and sophomore Michael DeSantis are all smiles after their first filming of Saint Vincent’s MAD COMM News.

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