Dr. Thomas Cline, associate professor of business administration and special assistant to the president for marketing, was awarded a marketing research contract sponsored by the Pennsylvania Department of Environmental Protection and funded by the National Oceanic and Atmospheric Administration during December 2005.  The primary objective was to assess Pennsylvania residents' concerns in two specific regions: Lake Erie and the Delaware Estuaries. Dr. Cline enlisted the McKenna School's Marketing Matrix to help with the field work and to participate in the data analysis.  The project was completed 13 months ahead of schedule.  Dr. Cline made a $500 contribution to the club for its work.  Camille Florendo, Maria Heitzenrater and Justin Epler were the project leaders for Marketing Matrix.