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Public Relations
Posted: Thursday Mar 22, 2012

March 23, 2012

“Game Changer: Behavioral Finance Changed the Way We Look at Investing,” will be the topic of Dr. Frank Murtha, managing director of Market Psych, LLC, in the second presentation of the fourth annual Personal Financial Planning Lecture Series presented by the Alex G. McKenna School of Business, Economics, and Government, at 7:30 p.m. Thursday, April 12 in the Fred M. Rogers Center on the campus of Saint Vincent College.

Moderator will be Dr. Nicholas Racculia, assistant professor of finance and fellow in economics and capitalism at Saint Vincent College.

Dr. Murtha is a managing director, consultant and frequent speaker about investor psychology and behavioral finance. He has consulted for the New York-based consulting firm RHR International Company where he performed corporate and executive evaluations and coaching. His clients there included investment banks, financial services companies and day trading firms where he has coached portfolio managers in reaching peak performance.

Dr. Murtha received his doctorate in counseling psychology from the State University of New York. His dissertation explored the effect of cognitive errors on gambling behavior. He holds a professorship at New York University and previously lectured at the Smeal College of Business Administration at Penn State.

Currently, Dr. Murtha is focusing on helping brokers cope with the fallout from recent market volatility – ranging from “analysis paralysis” to panic selling – and to build behaviors that will bring their performance and client relationships into the optimized zone. He has appeared numerous times on CNBC.

The series is a special public education series on current personal financial issues and concerns sponsored by the Saint Vincent College Finance Club, a student organization dedicated to matters relating to personal financial planning, investment planning, investment theory and careers in finance.

Member of the board of advisors for the series include Cathy Baumann of Dollar Bank, Richard Cassidy of Kattan Ferretti Insurance, Ryan Naugle of TIAA-CREF, Robert Perretti, Dr. Nicholas Racculia of the McKenna School, David Riehl of Hefron-Tillotson and Dennis Terzich of BNY Mellon Wealth Management.

Admission is free but pre-registration is requested by calling Saint Vincent Event and Conference Services at 724 805-2177.


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