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Public Relations
Posted: Tuesday Apr 3, 2012

April 3, 2012

Saint Vincent College Small Business Development Center will host a four-part technology boot camp that will set participants on the path to global visibility and teach them to effectively utilize the Internet in marketing their business.

On Thursday, May 3 in Planning and Promoting Your Website, participants will learn how to set up a winning business website or how to improve an existing one. Topics include website development stages, costs, templates and finding a web hosting service. Also covered are design, domain names, affiliate programs, databases, banners and more.

Search Engine Optimization: Rank High in a Global Search on Thursday, May 10, will show attendees how to increase their website visibility through search engine results. Participants will learn online marketing strategies that will increase traffic to their website, factors that affect search engine rankings and the impact of search technology on a business’s bottom line.

During the Thursday, May 17 program, Promote Your Business through Social Networking, participants will learn to capitalize on this new surge of marketing techniques and to effectively utilize online programs that will give their business visibility, including Facebook, Twitter and Linked-In.

On Thursday, May 24, Computer Security: Protect Your Information will provide the latest information on firewalls, anti-spyware, anti-spam and other programs attendees can use to keep their information safe.

Each program will be held from 9 a.m. to 12 noon. The fee to attend individual programs is $40 or $35 each for two or more. Students may attend all four programs for the discounted cost of $120. Coffee/tea set up and light refreshments are included, as well as an optional one-year subscription (12 issues) to Inc. magazine, valued at $10.

Joe Polk, technology specialist and consultant, will present all four programs. Mr. Polk was previously senior technical specialist with PennTAP, web technology specialist with Marconi PLC, and web developer with Management Science Associates in Pittsburgh.

Saint Vincent College Small Business Development Center is part of a statewide system of university-based economic development organizations, whose mission is to provide high quality education and consulting to entrepreneurs, to help them start and grow their businesses in the competitive global economy. Early registration is recommended, as space is limited. To register or to obtain additional information on any of the four programs, contact the Saint Vincent College SBDC at 724 537-4572.


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