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Advertising Students to Present Campaigns for Toyota Executives

Public Relations
Posted: Wednesday Dec 11, 2013

Dec. 11, 2013

Four teams of Saint Vincent College students in Rebecca Dinning-Brinkman’s Advertising and Promotion course will make presentations of a Toyota-themed advertising campaign at 6:30 p.m. Thursday, Dec. 12 in the Atrium of the Sis and Herman Dupré Science Pavilion on the campus of Saint Vincent College. Admission is free and open to the public.

Judges will be Yoshimi Inaba, executive chairman, Toyota Motor Sales USA (via skype), Gary Semanchek, general manager, Toyota of Greensburg; and Kevin Whalen, CEO of Ascent Automotive Group.

Members of the winning team will each receive a $200 cash award. In addition, Toyota of Greensburg will present a check for $5,000 to Dr. Gary Quinlivan, dean of the Alex G. McKenna School of Business, Economics and Government, for the McKenna School’s Scholarship Endowment Fund. One student will also be selected to receive a paid internship at Toyota for the summer of 2014.

Students participating in the competition include the following:

GM&B team: Andrew Gauntner, junior computer science major from Avon, Ohio; Michael Mackowick, junior communication major from Monroeville; and Matthew Blon, senior management major from Irwin.

Dynamic Advertising Agency team: Verne Bergstrom, junior communication major from Natrona Heights; Emily Bruner, junior marketing major from Champion; and Daniel Moore, junior accounting major from West Newton.

MEDS team: Michael Molinaro, sophomore marketing major from Glassport; Emily Terrick, sophomore marketing major from West Mifflin; Dwayne Hewitt, sophomore communication major from Hollywood, Fla.; and Scott Schramm, junior marketing major from Pittsburgh (15239).

The Pit Crew team: Greta Edgar, senior communication major from Export; Abby Geisel, senior communication major from Schnecksville; Ally Hydeman, senior communication major from Murrysville; and Jeramiah Senic, senior management major from Grapeville.

The generation Y marketing competition was coordinated locally by Megan Clark Erney, director of advertising and public relations at Toyota and Hyundai of Greensburg. The competition is a national project designed to engage college and university students in a marketing competition to assist dealerships in enhancing their communication with young consumers. Erney is a 2008 graduate of Saint Vincent.


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