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SVC Professor Wins International Teaching Competition

Public Relations
Posted: Wednesday Oct 5, 2011
Dr. Dawn Edmiston, assistant professor of management and marketing at Saint Vincent College, has won the 2011 Marketing Management Association (MMA) Teaching Innovation Competition, sponsored by Wessex Press. She received the honor at the annual MMA educators’ conference in St. Louis.

Dr. Edmiston created a teaching concept titled, “Developing POP! A Professional Online Presence.” The concept involves a ten-step process that leverages social media and empowers students to creatively market themselves to achieve a distinct advantage in a competitive career environment. Dr. Edmiston is integrating this concept in various courses that she has developed, to include Essentials of Selling and Internet Marketing, and has made the process available online at www.dawnedmiston.com.

Dr. Brian Vander Schee, chairperson of the 2011 Marketing Management Association educators’ conference, stated, “I am pleased that this international competition drew so many talented entries. Dawn's classroom approach is truly innovative, engaging, and practical. I imagine that in time it will be adopted by many marketing educators." Dr. Edmiston was also the recipient of the 2010 American Marketing Association of Pittsburgh Distinguished Educator Award.

Dr. Edmiston has served as a member of the Saint Vincent College faculty since 2005. She previously taught at Howard University, Johns Hopkins University, Trinity College, University of Maryland, University of Pittsburgh at Johnstown and West Virginia University. In addition to her faculty role at Saint Vincent College, she serves as marketing consultant for the Fred Rogers Center for Early Learning and Children’s Media.

Prior to joining academia, Dr. Edmiston held marketing management roles with IBM Business Consulting Services, PricewaterhouseCoopers Management Consulting Services, and Discovery Communications (which includes the brands of Discovery Channel, TLC, Travel Channel, Animal Planet and Discovery Channel Online).

Her educational background includes a doctorate from University of Maryland University College, an MBA from Columbia University and a BS from Rennselaer Polytechnic Institute. She is also an alumna of the international exchange programme at London Business School.

Dr. Edmiston resides in Somerset.

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Photo: Dr. Dawn Edmiston

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