Dr. Dawn Edmiston, assistant professor of management and marketing in the Alex G. McKenna School of Business, Economics, and Government at Saint Vincent College, recently received the 2008 Council for the Advancement and Support of Education (CASE) Alice L. Beeman Award for Outstanding Doctoral Dissertation for “An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education.” Dr. Edmiston’s research examined how colleges and universities are using online and offline integrated marketing communication techniques to build and reinforce brand identity in a competitive marketplace.

At Saint Vincent, Dr. Edmiston teaches a variety of marketing and management courses and actively works to develop courses that will be relevant to students as they enter the workplace. She is also the faculty advisor of two student clubs, Minority Student Coalition and Women in Business. In addition, the Johnstown native and current Somerset resident co-chairs the Integrated Communication Committee at Saint Vincent that coordinates and evaluates information to ensure that the most consistent and effective institutional messages are shared with internal and external constituencies.

She has been a member of the Saint Vincent faculty since 2005 and was appointed as director of the Master of Science in Health Services Leadership program in 2007. Currently, she is also an adjunct faculty member at the University of Pittsburgh at Johnstown and has previously taught at Howard University, Johns Hopkins University and Trinity College. She earned her doctor of management at the University of Maryland, her MBA at Columbia University and also studied at the London Business School.

CASE is one of the largest international associations of educational institutions, serving more than 3,400 universities, colleges, schools and related organizations in 60 countries. The Alice L. Beeman Research Award in Communications and Marketing for Educational Advancement is to encourage research in communication and marketing for education, including such areas as marketing, public relations, government relations, issues management and institutional image enhancement.

(Photo: Dr. Dawn Edmiston)

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