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Saint Vincent College’s admission website was ranked #1 in the
country today by MyCollegeOptions.org in its 11th annual Enrollment
Power Index, an analysis of admission websites of all four-year
colleges and universities.
MyCollegeOptions.org, the nation’s largest online college
planning program, created by the National Research Center for College
and University Admission, a non-profit education research organization.
Each summer, the MCO team of college admission and internet experts
conducts a research-based analysis that measures how well college and
university websites provide information to prospective students to
assist them through the application process.
The study grades over 3,000 institutions on a 100 point scale,
including functionality, design and technology components. The criteria
for the study are reviewed and updated annually by internal experts as
well as current high school students. Each institution was reviewed by
over 1,000 college-bound high school students.
Statistical tests are used to determine the specific criteria
to be used and their relative importance to students. This year’s study
examined 34 criteria in four main categories: admission page design and
navigation; website interaction and online admission tools; ability to
find key admission information; and ability to contact the admission
office.
According to MCO, this year’s research revealed three items
that are rising in importance to students: the presence of a student
blog; the ability to contact admission office through Facebook, My
Space or Twitter; and the ability to view virtual campus tours or
YouTube video on the institution.
“This year’s EPI results demonstrate that admission offices
should focus on communicating with potential students through
technologies that the students use on a daily basis. Higher ranked
websites in this report were much more likely to have integrated new,
popular technologies,” said Ryan Munce, vice president of
MyCollegeOptions.
Other colleges and universities ranked in the top ten included
Baldwin-Wallace College, Northwestern College, Saint Joseph’s College,
John Carroll University, Allegheny College, Smith College, Saint
Martin’s University, AIB College of Business and Pittsburgh Technical
Institute.
For 38 years, NRCCUA has conducted the largest nationwide
survey of high school students, which serves as a communications link
between college-bound high school students and public and private
colleges and universities.
Saint Vincent College’s admission web page is located at www.stvincent.edu/admission
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