The marketing strategy presentation was continued by Cline.  Phase II of the research consisted of attitudinal research presented in a phone survey given to both SVC students and those that had cancelled their application within the first week of school.  The freshmen at SVC rated friendliness, professors, and size of class as the best thing at their current college; rules were determined to be the worst thing.  The overall reputation is extremely high with students that did not come here.  There was nothing special at the current college of students who did not attend SVC, while the monks/monastery was definitely something special at SVC.  Cross studies show that SVC is not even competing with other schools for the value for money.  The competitors for first choice tended to be large public universities.  Students that rated SVC 1^st and attended were happier than students that went elsewhere and rated it number one.  There is a need to emphasize personal attributes of SVC (friendliness, professors, etc.)  and an articulation of the advantages as well as the limitations of attending a small, Catholic, Benedictine liberal arts college.  Saint Vincent might benefit as well by positioning more aggressively on the “quality of life (safety, spirituality)” that is here.