Competing in a Global Marketplace – It’s Not Just for Big Business is a three-part series designed for management, marketing, and sales professionals.  Session One will cover topics such as what globalization is and how it impacts your business.  Speakers will discuss international market research and measuring market potential.  The session will conclude with assisting attendees in determining whether or not exporting right for you.  This event is co-sponsored by National City Bank, Southwestern Pennsylvania Commission, and the U.S. Commercial Service.

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