This workshop is designed for every business owner who is seeking to grow their business. Attendees will gain an understanding of basic market principles, and how to apply these principles to gain a competitive edge. They will learn what goes into a marketing plan, and how to use that plan as a working tool.
Topics include Market Planning - figuring out what your best strategy will be; the format of a marketing plan, and why it is important; a mission statement - what is it and why is it important; and planning your own marketing mix - how to add value to your marketing efforts and and how to separate yourself from your competition. Attendees will leave with a better understanding of what should be included in their marketing mix and how that can lead their company to success.
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