If you are interested in the task of marketing your website to the
world, you may know that there is a growing trend among small
businesses to understand and implement the fundamentals of search
engine marketing. With the right combination of knowledge and
effort, favorable organic search results are possible for small
businesses that choose to make it a priority. This seminar will
teach attendees how to research and identify the right keywords and
their intent, to size up their competition, develop search engine
friendly content, to get other sites to link to theirs, and to analyze
their web traffic.
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