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Thomas Cline Ph.D.

Professor, Business Administration

Thomas Cline, Ph.D. Headshot


  • Alex G. McKenna School of Business, Economics and Government
  • Expertise

  • Consumer Psychology
  • Marketing Psychometrics
  • Courses

  • Advertising and Promotion
  • Consumer Behavior
  • Marketing Research
  • Principles of Marketing
  • Statistics I
  • Statistics II
  • Strategic Marketing
  • Education

  • Ph.D., University of Cincinnati
  • M.B.A., University of Virginia
  • B.S., University of Virginia
  • About Thomas Cline Ph.D.

    Dr. Thomas Cline is professor of business and statistics in the Alex G. McKenna School at Saint Vincent College. He is a recipient of the International Teaching Excellence Award from the Association of College Business Schools and Programs. He earned a Ph.D. at the University of Cincinnati, an MBA from the University of Virginia’s Darden School and a B.S. in architecture from UVA.

    Dr. Cline is co-author of two text books: Consumer Behavior (2nd Ed., 2015) and Consumer Behavior: Science and Practice. Florence, KY: Cengage Learning (2012), both published by Cengage with Frank R. Kardes and Maria L. Cronley. Dr. Cline has also published numerous articles in academic journals, including the Journal of Advertising, Journal of Consumer Psychology, Journal of Economic Psychology, Journal of Marketing Communications, Psychology & Marketing, Journal of Leadership and Management, and Handbook on China and Globalization.

    Dr. Cline’s recent research has been published in health care journals, including the Journal of Forensic Nursing, Journal for Nurse Practitioners, Urologic Nursing, Archives of Psychiatric Nursing, Clinical Simulation in Nursing, Journal of Nursing Informatics, Anesthesia Journal, Advanced Emergency Nursing Journal, Critical Care Nursing Quarterly, Issues in Mental Health Nursing, Nurse Education and Practice, Quality Management Health Care, Journal of the American Association of Nurse Practitioners, Journal of Women’s Health, and Journal of Continuing Education in Nursing.

    Dr. Cline has been quoted widely in the popular press, including USA Today, Psychology Today, CBS News, The LA Times, MSNBC, and The Washington Times. He is a frequent contributor to the American Psychological Association, the American Marketing Association, and the Society for Consumer Psychology. Dr. Cline serves as a reviewer for the Journal of Advertising and the American Academy of Advertising.

    Dr. Cline won the Pennsylvania State High School Golf Championship (PIAA) in 1979 and earned a four-year golf scholarship to UVA, where he was All-ACC Academic from 1980-1983.