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Business Data Analytics

Bachelor of Science
Minor

Become an asset to any business in today’s data-driven world

In just five years, three-quarters of the world’s population will be creating or having at least one data interaction every 18 seconds (IDC). This means that in today’s business world, making sense of this vast quantity of information is central to discovery, innovation and decision making. Our business data analytics program combines disciplines such as mathematics, statistics, computer science, economics, bioinformatics and public health to prepare graduates for lucrative positions where they help businesses make informed decisions through descriptive, predictive and prescriptive analytics to identify trends and create clear and informative visual representations of data.

Major or Minor?

Professionals that have a competitive advantage in working with and leveraging data are in a position to excel in their careers faster than others. This is why Saint Vincent College offers both a major and a minor in business data analytics.

Major

Students who choose to major in business data analytics graduate with core business knowledge, as well specific skills in data analytics, data science and statistics that prepare them to take on challenging and financially rewarding roles.

Minor

Companies of all kinds need data literate professionals in all stages and phases of their business. Students can minor in business data analytics in order to add these in-demand skills to their knowledge in any field.

Curriculum Requirements

Requirements for a Bachelor of Science Degree in Business Data Analytics

Business Core (45 credits)
BA 100 Financial Accounting I - 3 credits
BA 170 Organizational Behavior - 3 credits
BA 220 Principles of Marketing - 3 credits
BA 265 Management Information Systems - 3 credits
BA 305 Business Ethics - 3 credits
BA 320 Corporate Finance I - 3 credits
BA 340 Business Law - 3 credits
BA350+BA350A Statistics I (sophomore year) + Excel Lab - 4 credits
BA351+BA351A Statistics II (sophomore year) + Excel Lab - 4 credits
BA 495 Capstone Class: Business Policy and Strategy - 3 credits
EC 101 Principles of Microeconomics - 3 credits
EC 102 Principles of Macroeconomics - 3 credits
PS 100 Principles of American Politics - 3 credits
MA 111 Analytical Calculus I - 4 credits
BA 00P ePortfolio Requirement (semester of graduation--pass/fail)

Business Data Analytics major requirements (36 credits):
CS 1xx Introduction to Python - 1 credit
DS100 Intro. Data Science and Analytics - 3 credits
BA 355 Advanced Business Analytics - 3 credits
DS300 Methods of Data Science and Analytics - 3 credits
DS350 Data Mining - 3 credits
CS 355 Software Engineering - 3 credits
MA 112 Analytical Calculus II - 4 credits
EC360+361 Econometrics with R lab - 4 credits
BA 106 Data Visualization - 3 credits
DS400 Data Science and Analytics Capstone - 3 credits
Choose one from: International Finance, Global Marketing, International Business, Global Business Management - 3 credits
Electives: Marketing Research, Digital Analytics, Introduction to ERP Systems - 3 credits

Strongly Recommended Courses:
TH 282 - Techne and Agape: Faith in a Technological Age - 3 credits
PL 215 or PL 216 Ethics or Ethical Problems - 3 credits
Requirements for a Minor in Business Data Analytics

Data Analytics Minor (19 credits)

Two Statistics Courses
MA 311 Probability and Statistics I - 3 credits
MA 312 Probability and Statistics II - 3 credits or BA 350 Statistics I - 3 credits
BA 351 Statistics II - 3 credits or PY 203 Statistics I - 3 credits
PY 204 Statistics II - 3 credits

Three data science courses
DS 100 Introduction to Data Science - 3 credits
CS Python 1 - 3 credits
DS 300 Methods of Data Science - 3 credits

Three elective courses
CS 110 C++ Programming I - 3 credits
BA 355 Advanced Business Analytics - 3 credits
BA 106 Data Visualization - 3 credits
BL Bioinformatics - 3 credits
SO 248 Epidemiology - 3 credits
ES 220 Introduction to GIS - 3 credits
EC 360 Econometrics - 3 credits

Your Degree at Work

LinkedIn named both analytical reasoning and business analysis among the most sought-after skills by employers in 2020. From tech to history, the sheer volume of data drives the demand for professionals who can make use of it – and companies that refuse to accept this are left behind. Our bachelor’s in business data analytics program graduates are uniquely poised for success with the technical skills to interpret data, as well as the communications skills to share the insights effectively.

Career Options:

Data Analyst
Data Architect
Data Scientist
Business Intelligence Developer
Business Analyst
Data Engineer
Data Scientist
Investment Fund Manager
Corporate Strategy Analyst
Social Media Data Analyst
Actuary

Accreditation

acbsp logo

The McKenna School of Business has seven programs accredited by the Accreditation Council for Business Schools and Programs (ACBSP). They are: Accounting, Business Education Information Technology, Business Economics, Finance, International Business, Management and Marketing. Two new programs in Business Data Analytics (launched Fall 2020) and Sports Management (launching Fall 2021) are in candidacy for accreditation.

Spotlight

Marla Turk '17

Senior Analyst, Customer Behavior Analysis @ MGM Resorts International
Hometown:

“I applied to a few schools, but after I applied to Saint Vincent College I got a call from Dr. Gary Quinlivan, Dean of the McKenna Business School. We talked about the Economics program and the possibilities of my career and graduate school. I had not seen that type of kindness and excitement for my personal career in any other college in my search. I found a real passion in analytics/statistics and I learned so much about the world through all of the trips and student experiences. The people I met shaped me.”

Jeremy DalleTezze '02

VP of Analytics @ Technology Services Industry Association
Hometown:

The rise of ‘smart’ and ‘connected’ products is a significant trend with no end in sight. At the core of this attached software, and its value add in this context, is data. With every product moving toward data-driven software and services, and every management decision being data-informed, companies need data savvy employees in every department.”

Facilities

The Center for Political and Economic Thought

Our interdisciplinary public affairs institute was founded in 1991 to promote scholarship and informed discussion on political, economic and moral-cultural principles, problems and controversies, and on the public policy questions arising out of them – with an emphasis on the American experience. The Center seeks to enhance political science, economics, public policy and business programs at Saint Vincent College and to contribute intellectually to the greater academic and public affairs communities.

Small Business Development Center

Saint Vincent College is dedicated to helping entrepreneurs start and grow a small business in Westmoreland and Fayette Counties. Our Small Business Development Center helps aspiring entrepreneurs turn ideas into businesses, small firms expand and provides the information every business person needs to make critical decisions. Each year, students are accepted as interns who gain first-hand experience working with local businesses at crucial growth stages.

Kennametal Center for Operational Excellence

Operational Excellence is an element of organizational leadership that focuses on using a variety of principles and tools to create long-term systems and processes that support sustainable improvement. Saint Vincent students can seek programs at the Kennametal Center that grow networking opportunities, internships and events that improve career readiness. Our goal is to create a pipeline of talented people that funnel back into the community by strengthening ties between our students, teachers and industry.

Real-World Experience

Internships

Most McKenna students graduate with two to three internships already on their resumes. They’ve interned at Honeywell, Evoqua, PNC, Booz Allen, BPMI, VistaVu, Fisher Tech, Third Wave, MSA, Federated, PPG, Disney, Bayer, Hefren Tillotson and more. Saint Vincent College is also the #1 academic provider for SAP, the #3 software developer in the world. We have great internship opportunities at Stanley Black and Decker, where the Executive Vice President and President of Stanley Black and Decker's Global Tools and Storage group is a McKenna graduate. We also have a well-defined Co-op program with BPMI.

Community Involvement

We are a proud member of Enactus, an international organization that connects students, academic and business leaders to transform business opportunities into real, sustainable progress that impact our own community and beyond. Our students work on entrepreneurial-based projects guided by academic advisors, business experts and peers to transform lives and hone the kind of talent and perspective we need in the successful, ethical business leaders of tomorrow.