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Business Data Analytics

Business Data Analytics

  • Bachelor of Science
  • Minor

By 2025, International Data Corporation (IDC) projects that three-quarters of the world’s population will have at least one data interaction every 18 seconds. This means that in today’s business world, making sense of vast quantities of information is central to discovery, innovation, and decision making. Businesses will increasingly need to make informed decisions by identifying, communicating, and visualizing trends, patterns, and insights from data. Our business data analytics program prepares students for these lucrative careers by combining foundational business knowledge with mathematics, statistics, and data analytics.

What Can I do With a Degree in Business Data Analytics

Professionals that have a competitive advantage in working with and leveraging data are in a position to excel in their careers faster than others. This is why Saint Vincent College offers a major in business data analytics, as well as a minor in data analytics.

What are the benefits of a major in Business Data Analytics?

Students who choose to major in business data analytics graduate with core business knowledge, as well as specific skills in data analytics, data science and statistics that prepare them to take on challenging and financially rewarding roles.

What are the benefits of a minor in Data Analytics?

Companies of all kinds need data literate professionals in all areas of their business. A minor in data analytics pairs well any business major, as well as many other non-business majors, to add these in-demand skills to their field knowledge.

Curriculum Requirements

  • Requirements for a Bachelor of Science Degree in Business Data Analytics

    Business Core (45 credits)

    BA 100 Financial Accounting I - 3 credits
    BA 170 Organizational Behavior - 3 credits
    BA 220 Principles of Marketing - 3 credits
    BA 265 Management Information Systems - 3 credits
    BA 305 Business Ethics - 3 credits
    BA 320 Corporate Finance I - 3 credits
    BA 340 Business Law - 3 credits
    BA350+BA350A Statistics I (sophomore year) + Excel Lab - 4 credits
    BA351+BA351A Statistics II (sophomore year) + Excel Lab - 4 credits
    BA 495 Capstone Class: Business Policy and Strategy - 3 credits
    EC 101 Principles of Microeconomics - 3 credits
    EC 102 Principles of Macroeconomics - 3 credits
    PS 100 Principles of American Politics - 3 credits
    MA 111 Analytical Calculus I - 4 credits
    BA 00P ePortfolio Requirement (semester of graduation--pass/fail)

    Data Analytics major requirements (36 credits):

    CS 1xx Introduction to Python - 1 credit
    DS100 Intro. Data Science and Analytics - 3 credits
    BA 355 Advanced Business Analytics - 3 credits
    DS300 Methods of Data Science and Analytics - 3 credits
    DS350 Data Mining - 3 credits
    MA 112 Analytical Calculus II - 4 credits
    EC360+361 Econometrics with R lab - 4 credits
    BA 106 Data Visualization - 3 credits
    DS400 Data Science and Analytics Capstone - 3 credits
    Choose one from: International Finance, Global Marketing, International Business, Global Business Management - 3 credits
    Electives: Marketing Research, Digital Analytics, Introduction to ERP Systems - 3 credits
  • Requirements for a Minor in Data Analytics

    Data Analytics Minor (19 credits)

    Two Statistics Courses

    MA 311 Probability and Statistics I - 3 credits
    MA 312 Probability and Statistics II - 3 credits or BA 350 Statistics I - 3 credits
    BA 351 Statistics II - 3 credits or PY 203 Statistics I - 3 credits
    PY 204 Statistics II - 3 credits

    Three data science courses

    DS 100 Introduction to Data Science - 3 credits
    CS Python 1 - 3 credits
    DS 300 Methods of Data Science - 3 credits

    Two elective courses

    CS 110 C++ Programming I - 3 credits
    BA 355 Advanced Business Analytics - 3 credits
    BA 106 Data Visualization - 3 credits
    DS 350 Data Mining - 3 credits
    SO 248 Epidemiology - 3 credits
    ES 220 Introduction to GIS - 3 credits
    EC 360 Econometrics - 3 credits

Job Placements and Careers

  • Job Placements and Internships

    There are many career options in business data analytics including:

    Excela Health
    Federated Hermes
    General Dynamics
    Mid Penn Bank
  • Careers

    Our students have secured jobs and internships in several areas of business data analytics and related fields. Some include:

    Operations Research
    Market Research
    Financial Analyst
    Programmer Analyst
    Computer Systems Analyst
    Business Analyst
    Data Scientist
    Data Architect
    Quantitative Analyst
    Data Analyst
    Business Intelligence
    Data Engineer
    Data Analytics Consultant

Accreditation and Affiliations

The McKenna School of Business has seven undergraduate programs and one graduate program accredited by the Accreditation Council for Business Schools and Programs (ACBSP). They are: Accounting, Business Education Information Technology, Business Economics, Finance, International Business, Economics, Management, Marketing and the Master of Science in Management: Operational Excellence graduate program. Three programs in Business Data Analytics (launched Fall 2020), Sports Management (launched Fall 2021) and Business Administration (launched Fall 2021) are in candidacy for accreditation. ACBSP Accreditation

With a requirement for faculty professional development (e.g., publications and research) and courses primarily taught by faculty holding doctorates, the ACBSP is the leading business accreditation program devoted to teaching excellence and service to students. Attributable to our ACBSP accreditation, students receive in depth knowledge in 12 business core competency areas: Accounting, Management, Business Ethics, Marketing, Information Systems, Business Finance, the Legal Environment of Business, Statistics, Business Policies, Economics, Quantitative Skills and Global Dimensions in Business. 

The McKenna School is also a member of the Middle Atlantic Association of Colleges of Business Administration. The Politics and Criminal Justice programs are not accredited through the ACBSP; however, all programs in the McKenna School have regional accreditation through the Middle States Association. The ACBSP is one of the two premier accrediting agencies for business schools worldwide.

Student Testimonies


Justin Petrovich, Ph.D.
Assistant Professor of Statistics and Business Analytics

Thomas Cline, Ph.D.
Professor of Business Administration

Sarah Dumnich, Ph.D.
Assistant Professor of Mathematics