Skip to main content


  • Bachelor of Science
  • Minor

The Marketing Program

Marketing at Saint Vincent College teaches students to anticipate and satisfy customer needs in the marketplace.  Marketing is at once exciting and challenging—it involves creating, communicating, delivering, and exchanging goods and services that offer value for customers, clients, partners, and society at large. McKenna School marketing students are introduced to the strategic role of marketing in business and nonprofit settings, and in society.  Marketing students begin with courses in consumer psychology, marketing research and digital marketing and learn important skills for applying marketing strategy.  These skills including marketing plans, business simulations, the interpretation of statistical data, in-depth training in Excel, and advertising and promotion planning.

Successful marketing students are often creative; they like people, their ideas, activities, backgrounds, and opinions.  Marketing students enjoy trying new products and brands, trackingdata and trends, and they follow digital media, social platforms, and interesting advertising and promotion campaigns.

Attributable to our ACBSP accreditation, students receive in depth knowledge in 12 business core competency areas: accounting, management, business ethics, marketing, information systems, business finance, the legal environment of business, statistics, business policies, economics, quantitative skills and global dimensions in business.

What Can I Do With a Degree in Marketing?

Marketing majors may pursue a variety of specialty areas, including the following:

Advertising & Promotion Management

Advertising managers usually work in the business side of advertising, planning campaigns for clients, selling media space or time, generating new promotion ideas and advertising concepts, and preparing budgets.

Brand Management

Brand managers apply product design, promotion, pricing and distribution techniques to increase the perceived value of a product line or brand over time. Brand management emphasizes brand recognition, brand equity, and brand loyalty.

Professional Sales

Sales representatives showcase and sell goods or services to businesses, organizations, and government agencies, rather than selling directly to consumers.  Sales representatives are critical to manufacturers and wholesalers, as they promote and market the products for them.

Marketing Research

Marketing research is the systematic and objective identification, collection, analysis, dissemination, and use of information to improve decision making related to identifying and solving problems and opportunities in marketing.  Marketing researchers conduct focus groups, design surveys and observational studies, and analyze primary data to help clients better understand customer needs and trends.

Entertainment Marketing

Entertainment marketers use marketing strategies to generate interest for upcoming entertainment events, such as a movie releases, theatre productions, TV shows, gaming and sports.  Some popular entertainment marketing strategies include celebrity endorsements, strategic brand partnerships, and product placements. 

Retail Management

Retail marketers are involved with logistics, buying, customer service, merchandising, store design, market research, and promotions for organizations that sell directly to customers.

Marketing Analytics

Marketing analytics uses statistical techniques to analyze and track secondary data to help managers make more informed decisions about customer buying patterns. 

Non-Profit Marketing

Nonprofit marketing refers to the tactics and strategies nonprofit organizations use to raise donations and spread their message. Nonprofit marketers use wide range of activities, such as direct mail marketing, mobile marketing, content marketing, and social media marketing.

Digital Marketing

Digital marketing is the use of digital or social channels to promote a brand.  Digital markers use the internet, social media, search engines, mobile devices and other media channels. It requires new ways of marketing to consumers and understanding the impact of their behavior.

The McKenna School also offers SAP Business One certification. SAP’s comprehensive business software suite is utilized by thousands of prominent world class companies.

Benefits of a Minor in Marketing 

The marketing minor compliments a variety of majors who are looking for a fundamental background in business and consumers, including communication, education, psychology, and sociology.  A marketing minor is also a powerful combination for other business majors and economics majors looking for a practical view of the marketplace.

Curriculum Requirements

  • Requirements for a Bachelor of Science in Marketing

    Business Core (45 credits)

    BA 100 Financial Accounting I (freshman year) - 3 credits
    BA 170 Organizational Behavior (freshman year) - 3 credits
    BA 220 Principles of Marketing (sophomore year) - 3 credits
    BA 265 Management Information Systems (sophomore year) - 3 credits
    BA 305 Business Ethics (junior year preferred) - 3 credits
    BA 320 Corporate Finance I (sophomore year) - 3 credits
    BA 340 Business Law (junior year) - 3 credits
    BA 350 Statistics I and BA 350A Excel Lab (sophomore year) - 4 credits
    BA 351 Statistics II and BA 351A Excel Lab (sophomore year) - 4 credits
        or  EC 360 Econometrics (sophomore year) - 3 credits
    BA 495 Business Policy and Strategy (senior year) - 3 credits
    EC 101 Principles of Microeconomics (freshman year) - 3 credits
    EC 102 Principles of Macroeconomics (freshman year) - 3 credits
    PS 100 Principles of American Politics - 3 credits
    MA 109/111 Calculus I (freshman year) - 4 credits
    BA 00P ePortfolio Requirement (semester of graduation - pass/fail)

    Requirements for a Bachelor of Science in Marketing (24 credits)

    BA 150 Managerial Accounting (freshman year) - 3 credits
    BA 330 Advertising and Promotion - 3 credits
    BA 380 Consumer Behavior - 3 credits
    BA 395 Global Marketing - 3 credits
    BA 397 Marketing Research - 3 credits
    BA 425 Strategic Marketing - 3 credits
    BA --- Marketing Electives: Sports Marketing, Internet Marketing or Essentials of Sales - 6 credits

    Note: The total credits required for the Business Administration Marketing major is 67. After completing this major and the college core, nine credits will remain for electives.

    In addition to the above, any three of the following:

    BA 106 Data Visualization with Tableau - 3 credits
    BA 231 Franchising - 3 credits
    BA 330 Advertising and Promotion - 3 credits
    BA 333 Sports Marketing - 3 credits
    BA 335 Data Analytics - 3 credits
    BA 336 Essentials of Selling - 3 credits
    BA 395 Global Marketing - 3 credits
    BA 397 Marketing Research - 3 credits
    BA 425 Strategic Marketing - 3 credits

  • Requirements for a Minor in Marketing

    Requirements for a Minor in Marketing

    Required courses: 3 for non-business majors and 4 for business majors

    BA 102 Survey of Accounting (non-business majors only)
         or BA 100 Financial Accounting I (business majors) and BA 150 Managerial Accounting (business majors) - 6 credits
    BA 220 Principles of Marketing - 3 credits
    BA 380 Consumer Behavior - 3 credits

Job Placements and Careers

  • Job Placements and Internships

    Our students have secured jobs and internships in several areas of marketing and related fields. Some include:


    Advanced Sales and Marketing

    Aerotek Professional Services

    Allegheny Ludlum

    American Eagle Outfitters

    American Red Cross

    Atkins & Pearce

    A-Z Communications

    Black and Decker

    BNY Mellon

    Capri David & Reed

    Cline Davis Mann (New York)

    Compunetix Inc.

    Country Music Television

    Desmone Architects

    Disney College Program

    Dominion Resources

    Federated Investors

    FineLine Multimedia

    Fred Rogers Institute

    Giant Eagle

    Heinz Company

    Ipsos - North America

    KDL Freight Management

    Kennametal Inc.


    Kraft Foods

    Michael Baker Corporation

    Pennsylvania Trade Representative (Beijing)

    Pittsburgh Riverhounds

    Pittsburgh Steelers

    PNC Financial Services

    Polyconcept North America



    R&Q Solutions

    Seidor Miami (SAP B1)

    Surgical One Supply

    TEK Systems

    Thermo Twin Industries

    United States Thermoamp


    U.S. Bureau of Census

    USB Financial Services

    Walt Disney World

    Warrior Sports

    West Media Group


  • Career Options

    There are many career options in marketing including:

    Accounts Executive

    Account Sales Consultant

    Corporate Communications Specialty

    Customer Relations Representative

    Inside Sales

    Marketing Assistant

    Marketing and Communications Coordinator

    Marketing Manager Coordinator

    Marketing Operations Specialist

    Marketing Specialist

    Performance Analyst

    Product Manager

    Program Merchandising

    Retail Management

    Sales Associate

    Sales Coordinator

    Sports Information

    Sports Marketing

Accreditations and Affiliations

The McKenna School of Business has seven undergraduate programs and one graduate program accredited by the Accreditation Council for Business Schools and Programs (ACBSP). They are: Accounting, Business Education Information Technology, Business Economics, Finance, International Business, Economics, Management, Marketing and the Master of Science in Management: Operational Excellence graduate program. Three programs in Business Data Analytics (launched Fall 2020), Sports Management (launched Fall 2021) and Business Administration (launched Fall 2021) are in candidacy for accreditation. ACBSP Accreditation

With a requirement for faculty professional development (e.g., publications and research) and courses primarily taught by faculty holding doctorates, the ACBSP is the leading business accreditation program devoted to teaching excellence and service to students. Attributable to our ACBSP accreditation, students receive in depth knowledge in 12 business core competency areas: Accounting, Management, Business Ethics, Marketing, Information Systems, Business Finance, the Legal Environment of Business, Statistics, Business Policies, Economics, Quantitative Skills and Global Dimensions in Business. 

The McKenna School is also a member of the Middle Atlantic Association of Colleges of Business Administration. The Politics and Criminal Justice programs are not accredited through the ACBSP; however, all programs in the McKenna School have regional accreditation through the Middle States Association. The ACBSP is one of the two premier accrediting agencies for business schools worldwide.

The McKenna business seniors score exceptionally well on the ETS national undergraduate business field test.  Out of 496 accredited (i.e., ACBSP and AACSB) business schools, we ranked overall in the top 19.8% of the nation in 2018. In marketing, the McKenna School scored in the top 7.8% of the nation in 2017.

Student Testimonies


Thomas Cline, Ph.D.
Professor, Business Administration

Robert DePasquale, Ph.D.
Professor, Business Administration

Jeffrey Godwin, Ph.D.
Professor, Business Administration

Nicholas Racculia, Ph.D.
Professor, Business Administration

Mr. A. Mark. Abramovic
Insttructor, Business Administration