
Marketing at Saint Vincent College addresses the fundamental truths about human behavior and applies them in specific business settings. Marketing students are provided with the necessary background and tools to understand the role of marketing in business and society by leaning heavily on the quantitative and social sciences, particularly economics, psychology and statistics. These diverse conceptual, theoretical and empirical underpinnings of marketing give McKenna School students a working knowledge of how marketing interrelates with all functional areas of business management and influences virtually all organizational plans and decisions.
Marketing students conduct original survey and observational research, experimental studies, focus groups, advertising campaigns, marketing plans, and business simulations. A marketing education yields a powerful basis on which to earn an M.B.A. or Ph.D., or develop a successful business marketing career.
The McKenna School offers SAP Business One certification. SAP’s comprehensive business software suite is utilized by thousands of prominent world class companies.
Business Core(45 credits)
BA 100 Financial Accounting I (freshman year) - 3 credits
BA 170 Organizational Behavior (freshman year) - 3 credits
BA 220 Principles of Marketing (sophomore year) - 3 credits
BA 265 Management Information Systems (sophomore year) - 3 credits
BA 305 Business Ethics (junior year preferred) - 3 credits
BA 320 Corporate Finance I (sophomore year) - 3 credits
BA 340 Business Law (junior year) - 3 credits
BA 350 Statistics I and BA 350A Excel Lab (sophomore year) - 4 credits
BA 351 Statistics II and BA 351A Excel Lab (sophomore year) - 4 credits
or EC 360 Econometrics (sophomore year) - 3 credits
BA 495 Business Policy and Strategy (senior year) - 3 credits
EC 101 Principles of Microeconomics (freshman year) - 3 credits
EC 102 Principles of Macroeconomics (freshman year) - 3 credits
PS 100 Principles of American Politics - 3 credits
MA 109/111 Calculus I (freshman year) - 4 credits
BA 00P ePortfolio Requirement (semester of graduation - pass/fail)
Marketing major requirements (24 credits)
BA 150 Managerial Accounting (freshman year) - 3 credits
BA 330 Advertising and Promotion - 3 credits
BA 380 Consumer Behavior - 3 credits
BA 395 Global Marketing - 3 credits
BA 397 Marketing Research - 3 credits
BA 425 Strategic Marketing - 3 credits
BA --- Marketing Electives: Sports Marketing, Internet Marketing or Essentials of Sales - 6 credits
Note: The total credits required for the Business Administration Marketing major is 67. After completing this major and the college core, nine credits will remain for electives.
Marketing Minor Requirements
Required courses: 3 for non-business majors and 4 for business majors
BA 102 Survey of Accounting (non-business majors only)
or BA 100 Financial Accounting I (business majors) and BA 150 Managerial Accounting (business majors) - 6 credits
BA 220 Principles of Marketing - 3 credits
BA 380 Consumer Behavior - 3 credits
In addition to the above, any three of the following:
BA 106 Data Visualization with Tableau - 3 credits
BA 231 Franchising - 3 credits
BA 330 Advertising and Promotion - 3 credits
BA 333 Sports Marketing - 3 credits
BA 335 Data Analytics - 3 credits
BA 336 Essentials of Selling - 3 credits
BA 395 Global Marketing - 3 credits
BA 397 Marketing Research - 3 credits
BA 425 Strategic Marketing - 3 credits
Work to be included:
Students will gain practical project experience within each of their marketing courses. Examples of student projects include: conducting market research focus groups and surveys on topics related to student services at the College; developing an innovative advertising campaign; designing a new retail store concept; introducing a product of interest into a global market with perceived market need and demand; creating a personal branding portfolio to “sell” the services of the student to a potential employer.
McKenna School marketing majors will: