Skip to main content

Sports Management

  • Bachelor of Science

The Sports Management major is designed for students seeking careers as administrators with professional sports teams or as business analysts with corporations in the sports industry. Some of these students may seek positions as coaches. Graduates will also be prepared to enter master’s programs in sports administration. 

What Can I Do With a Degree in Sports Management?

The Sports Management program will provide you with a strong foundation in Management, with additional coursework in sports management and sports law. Majors in this program will be taught by faculty with decades of experience in management and in working with sports at all levels, including the National Football League Players Association. You will also have an opportunity to engage with renowned guest lecturers who work as agents, advisors and legal counsel at various levels of athletics.

Graduates may find careers as/in:

  • Coaching
  • High School or College Athletic Director
  • Athletic facility managers
  • Sales and marketing representatives
  • Sports law
  • Master’s programs in leadership and management

Recent graduates have completed internships with the Pittsburgh Steelers, Pittsburgh Pirates, University of Pittsburgh athletics, Pittsburgh Riverhounds and Seven Springs Mountain Resort before going on to full-time careers in sports.

Curriculum Requirements

  • Requirements for a Bachelor of Science Degree in Sports Management

    Curriculum for Sports Management

    Sports Management Business Core (45 credits)


    BA 100 Financial Accounting I (Freshman year) – 3 credits
    BA 170* Organizational Behavior (Freshman year) – 3 credits
    BA 220 Principles of Marketing (2nd semester Freshman year) – 3 credits
    BA 265 Management Information Systems (sophomore year) – 3 credits
    BA 305 Business Ethics (junior year preferred) – 3 credits
    BA 320 Corporate Finance I (sophomore year) – 3 credits
    BA 340 Business Law (junior year) – 3 credits
    BA350+BA350A Statistics I (sophomore year) + Excel Lab – 4 credits
    BA351+BA351A Statistics II (sophomore year) + Excel Lab– 4 credits


    EC 360+EC361 Econometrics + R Lab (sophomore year) – 4 credits
    BA 495 Capstone Class: Business Policy and Strategy (senior year) – 3 credits
    EC 101 Principles of Microeconomics (Freshman year) – 3 credits
    EC 102 Principles of Macroeconomics (Freshman year) – 3 credits
    PS 100* Principles of American Politics – 3 credits
    MA 109/111* Calculus I (Freshman year) – 4 credits
    BA 00P ePortfolio Requirement (semester of graduation--pass/fail) – 0 credits

    Sports Management Requirements (30 credits)

    BA 150 Managerial Accounting – 3 credits
    BA 209 Sports Administration – 3 credits
    BA 211 Sports Media, Promotion, and Marketing – 3 credits
    BA 280 Leadership – 3 credits
    BA 332 Human Resource Management – 3 credits
    BA 395 or BA 251 – 3 credits Global Marketing or International Business
    BA 398 Project Management I – 3 credits
    BA 492 Operations Management – 3 credits
    CA 285 Digital Layout and Design – 3 credits
    PS 385 Sports Law – 3 credits

    9 Credits of Electives

  • Four-Year Schedule for Sports Management

    Freshman Fall
    BA 100 Financial Accounting I
    BA 170 Organizational Behavior
    MA 109/111 Calculus I
    EC 101 Principles of Microeconomics or EC 102
    College Core or Elective

    Freshman Spring
    BA 150 Managerial Accounting
    BA 220 Principles of Marketing
    EC 102 Principles of Macro or EC 101
    BA 209 Sports Administration
    College Core or Elective

    Sophomore Fall
    BA 350 and BA 350A Bus Stats + Excel Lab
    BA 265 MIS
    College Core or Elective
    College Core or Elective
    College Core or Elective

    Sophomore Spring
    BA 351 + BA 351A Bus Stats II + Excel Lab
    BA 320 Corporate Finance
    Core or Elective
    Core or Elective
    BA 211 Sports Media, Promotion and Marketing

    Junior Fall
    BA 340 Business Law
    Core of Elective
    Core or Elective
    BA 395 Global Marketing or BA 251 Int Bus
    CA 285 Digital Layout and Design

    Junior Spring
    PS 100 Principles of American Politics
    BA 231 Franchising
    Core or Elective
    BA 232 Human Resources
    Core or Elective

    Senior Fall
    BA 305 Business Ethics
    PS 385 Sports Law
    BA 398 Project Management
    Core or Elective
    Core or Elective

    Senior Spring
    BA 495 Business Policy and Strategy
    BA 280 Leadership
    Core or Elective
    Core or Elective

    Core or Elective

Program Highlights

Student Learning Outcomes

By the end of their college journey, students will:

  • Create comprehensive strategic plans for organizations
  • Demonstrate an ability to work effectively with others in a team setting.
  • Demonstrate ethical decisions by utilizing ethical frameworks in analyzing business decisions.


acbsp logo

The McKenna School of Business has seven programs accredited by the Accreditation Council for Business Schools and Programs (ACBSP). They are: Accounting, Business Education Information Technology, Business Economics, Finance, International Business, Management and Marketing. Two new programs in Business Data Analytics (launched Fall 2020) and Sports Management (launching Fall 2021) are in candidacy for accreditation.

Faculty Contacts

Jeffrey Godwin Ph.D.
Associate Professor, Business Administration

Terrance Smith D.B.A.
Assistant Professor, Management