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Social Media

Social Media Conduct Policy

Purpose

This policy establishes expectations for responsible use of social media by members of the Saint Vincent College community. It aims to protect the College’s reputation, promote respectful engagement, and ensure alignment with Saint Vincent’s Catholic, Benedictine values.

Scope

This policy applies to all members of the Saint Vincent College community, including faculty, staff, students, contractors, and volunteers who engage in social media activity that references or represents the College, either directly or indirectly. It addresses both personal and institutional use of social media platforms.

Policy Record

  1. Effective Date: September 6, 2026
  2. Approval: Paul R. Taylor, O.S.B., Ph.D., President
  3. Policy History: February 2014
  4. Policy Owner: Office of Marketing and Communications

Policy

Saint Vincent College encourages the use of social media to foster community, share knowledge, and promote the College’s mission. However, all social media activity – whether personal or on behalf of the College – must reflect the values of Saint Vincent as a Catholic, Benedictine institution.

Members of the College community must:

  • Comply with the terms of service of any social media platform.
  • Represent Saint Vincent College with integrity, respect, and professionalism.
  • Represent Saint Vincent College’s community through alignment with the College’s mission and Benedictine Hallmarks.
  • Obey all relevant laws and College policies, including, but not limited to, the Family Educational Rights and Privacy Act (“FERPA”), Acceptable Use, Sexual Harassment and Sexual Misconduct, and others.
  • Avoid posting content that is offensive, discriminatory, harassing, or otherwise inconsistent with College policies and values.
  • Refrain from sharing confidential, proprietary, or sensitive information about the College, its students, employees, or operations.
  • Clearly mark posts and comments related to Saint Vincent College as personal opinions when posting on personal social media accounts, including a disclaimer that your views are your own.
  • Use official College accounts that represent an official entity within the College only with authorization and in accordance with branding and communication guidelines.
  • Use of official @stvincent.edu email addresses to register for social media platforms for personal use is prohibited.
  • Understand that even personal accounts may be perceived as representative of the College, especially when identifying oneself as affiliated with Saint Vincent.

Violations of this policy may result in disciplinary action under applicable College procedures.

Procedures/Process

For those managing official College social media accounts, see Appendix C.

For procedures related to personal social media accounts, see Appendix D.

Definitions

  • Social Media: Platforms and applications such as Facebook, X (formerly Twitter), Instagram, LinkedIn, TikTok, YouTube, Threads, BlueSky, blogs, forums and other interactive online communications tools.
  • Official Account: Any social media account created to represent a Saint Vincent College department, office, program, or initiative.
  • Personal Account: A social media account operated by an individual, not officially affiliated with the College’s communications infrastructure.

Appendices